AI Product · 2022–Present
e& AI Chatbots — Multi-Platform
Built and scaled AI chatbots across e& UAE, Smiles, e& Money to 500K+ monthly interactions with 90%+ resolution accuracy.
500K+
Interactions/Mo
90%+
Resolution
-65%
AHT
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AI Product · 2022–Present
Biometric Authentication Ecosystem
3 biometric products — Face Recognition (40 stores + 2 autonomous agent-less stores), Voice Biometric ("My Voice Is My Password"), and fingerprint.
3M+
Users
2
Autonomous Stores
-20%
Cost
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Media Ecosystem · 2016
Unifying Seven Media Platforms
Consolidated 7 distinct media platforms (TV, radio, magazines, newspapers, news) into a single unified digital experience within 2 months.
7
Platforms
2 mo
Timeline
50%
Satisfaction ↑
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Award-Winning App · 2015
Cinema Showtimes — Best UX Design 2016
Consumer-facing cinema app that became the go-to platform for cinema-goers across the UAE. Won Best UX Design in Dubai 2016.
500K+
Users
+35%
Retention
+13%
Brand Visibility
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Sports Portal · 2016
Comprehensive Sports Platform
Real-time sports news, live match statistics, league rankings, and user personalization for the MENA region.
100K+
Users (3 mo)
60%
Return Rate
85%
Satisfaction
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Consumer App · 2020
STARZPlay Navigation System Overhaul
Full continuous discovery process — stakeholder interviews, card sorting, prototyping, usability testing — to redesign navigation for a major streaming app.
+30%
Discoverability
+15%
Retention
+20%
Time in App
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